
Do you know yours?
Join this course to discover:
- Greater satisfaction and joy in your personal and professional life
- A deeper understanding of why some activities feel joyful and effortless and others are draining and difficult
- Tangible steps to discover and articulate your Why
- Habit-building strategies to sustainably live your Why, plus help finding your personal BHAG (a Big, Hairy, Audacious Goal worth devoting your life to)

How it works:
Over four interactive video sessions via closed small group, we will:
- Define and illuminate the significance, psychology and impact of discovering your personal Why
- Identify real stories from your everyday life that offer clues to what truly drives you
- Mine those stories for common themes
- Hold ourselves and each other accountable with actionable steps to put our Why into practice
- Answer your specific challenges head on through direct Q&A, tailored support, and collaborative problem solving
How it works:
Over four interactive video sessions via closed small group, we will:
- Define and illuminate the significance, psychology and impact of discovering your personal Why
- Identify real stories from your everyday life that offer clues to what truly drives you
- Mine those stories for common themes
- Hold ourselves and each other accountable with actionable steps to put our Why into practice
- Answer your specific challenges head on through direct Q&A, tailored support, and collaborative problem solving

How it works:
Over four interactive video sessions via closed small group, we will:
- Define and illuminate the significance, psychology and impact of discovering your personal Why
- Identify real stories from your everyday life that offer clues to what truly drives you
- Mine those stories for common themes
- Hold ourselves and each other accountable with actionable steps to put our Why into practice
- Answer your specific challenges head on through direct Q&A, tailored support, and collaborative problem solving
What you’ll get with the
Find Your Personal Why
Mini-course
In this one-month course you will receive videos, live sessions with direct Q&A, exercises and tools that will help you find and live your purpose.
- After you book your spot, you will receive a link for joining our private group
- 4 live sessions with direct Q&A:
Session 1, June 16
Session 2, June 23
Session 3, June 30
Session 4, July 7 - (All live sessions start 10am CST. Recordings of all live sessions will be available in the group)
- Simple exercises and tools for you to strengthen your new knowledge and skills
- Direct support from life & business coach Jonathan Domsky


What you’ll get with the
Find Your Personal Why
Mini-course
In this one-month course you will receive videos, live sessions with direct Q&A, exercises and tools that will help you find and live your purpose.
- After you book your spot, you will receive a link for joining our private group
- 4 live sessions with direct Q&A:
Session 1, June 16
Session 2, June 23
Session 3, June 30
Session 4, July 7 - (All live sessions start 10am CST. Recordings of all live sessions will be available in the group)
- Simple exercises and tools for you to strengthen your new knowledge and skills
- Direct support from life & business coach Jonathan Domsky

My guarantee to you
Any time you invest time and money to work with a coach, there’s a risk. Right? What if it doesn’t work? What if it’s not as good as he said? What if Jonathan is just a big, bald liar?
If you complete this program, do the work, and still feel you don’t have actionable insight into your purpose, I will refund your payment.

I’ve yet to meet another human being matching Jonathan’s unique superpower to synthesize complex and poignant information while so seamlessly conveying it to suit such a vast array of learners and participants. He is compassionate, friendly, and most of all trustworthy. If you find yourself in a coaching relationship with Jonathan, consider yourself lucky!
Marc Roth
Founder, Home Warranty of America
About Me
I designed this course to be the “course correct” I wish I had earlier in my career
At 24 years old, I co-founded a brand of fun, practical, and unique children’s products called Kidorable. If you had asked me then, or in the 2+ decades I served as President, ‘Are you passionate about Kidorable?’, I would have said unequivocally yes.
I loved my job. I loved our people. I had learned how to manage effectively. I grew more confident as a leader and entrepreneur. And we thrived as a business, being sold in 5,000 stores in 20 countries. We were even lucky enough to appear in People Magazine and on the Today Show. I was conventionally successful.
But if you had asked me, ‘Does selling fun, practical, unique children’s accessories make your heart sing?,’ I would have had a different answer.
I always struggled to pinpoint just what was missing. Until a crisp January day in 2020, as I walked a familiar route to Lake Michigan from my home in Evanston, IL.
A moment of remarkable clarity took hold of me. I felt the ground physically shift beneath me. My true personal Why, my reason for getting out of bed, wasn’t fully aligned with What I was spending my time doing. I knew I had to make a change. That night my wife and I developed a plan for her to take over as president of the company, and for me to transition to being a full-time coach.
The thread that untangled all the others was an aspect of my daily work at Kidorable that I did love. A love that’s not shared by most people in business, is admittedly unusual, but was both the signal and the spark that sent me down the proper path.
What was it?
Join the class to find out, and together we’ll discover what clues to your Why might be hiding in plain sight.

Jonathan Domsky is a modern day sage. His ability to simplify the complex and to present it in a way that is easy to understand and enlightening is a rarity. What I love best about Jonathan is how passionate he is about what he is doing. He truly loves it. You can feel his love and passion for his work. This combined with his wicked intellect and soft tenacity makes for a time well spent.
Darius Mirshahzadeh – Host of The Greatness Machine
#1 Best Selling Author of The Core Value Equation
#9 Highest Rated CEO in America on Glassdoor